E-Commerce Platform Redesign

Project Overview

ShopMax approached us to redesign their e-commerce platform with a focus on improving conversion rates and overall user experience. The existing platform was outdated and struggling to compete with modern alternatives.

The Challenge

• Improve conversion rates by at least 25%
• Reduce cart abandonment
• Modernize the visual design
• Improve mobile experience
• Maintain SEO rankings during migration

Our Approach

Research & Discovery

We conducted extensive user research, including:

• User interviews with 50+ customers
• Heatmap analysis of existing site
• Competitor analysis
• A/B testing of key user flows

Design System

Created a comprehensive design system with:

• Consistent typography scale
• Color palette with accessibility in mind
• Reusable component library
• Animation guidelines

Development

Built on Next.js for optimal performance:

• Server-side rendering for SEO
• Incremental Static Regeneration for product pages
• Stripe integration for payments
• PostgreSQL for data persistence

Results

• 32% increase in conversion rate
• 45% reduction in cart abandonment
• 2.5s average page load time (down from 6s)
• 15% increase in mobile transactions

Client Testimonial

“The team delivered beyond our expectations. The new platform has transformed our business and our customers love the new experience.”

— Jane Smith, CEO of ShopMax